Google Officially Shutting Down Google+ April 2nd, 2019

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Issue #113
February 5th, 2019

Hey, lunch buddies. What a Super Bowl!  Ok, not really but it was our last dose of Football for a while. As much as I love football I’m super pumped to get my Sundays back for the next few months.  Now I just await the warm weather!

Last week I wrapped up a few SEO audits in addition to publishing a blog post about how you might not be using your canonical tags appropriately.  On a related note, if you didn’t catch my announcement in last weeks newsletter you missed that I launched a new SEO Google Chrome extension called Inspect Canonical.  Thank you to everyone who has downloaded and provided valuable feedback.  Overwhelmingly feedback has been positive and it seems that most find this plugin super valuable.

Last but not least, I want to let you all in on a small secret.  I’m a claw machine addict! My son, Archer and I had a fun-filled “boys day” over the weekend. During this adventure,  we found a huge claw machine and even won a big inflatable ball (see picture).  He’s excited that he gets a prize, I get to feel like a super-dad and most importantly we were able to to get in some valuable father-son time.  Talk about a great day!

Enjoy this weeks newsletter!
Nick


What You Need To Know

Article: Google + To Sunset Personal Accounts April 2nd, 2019.

What’s important?
Google announced back in December that it was officially shutting down Google+.  As of earlier this week, Google has sent personal account owners an email announcing the official shutdown as of April 2nd, 2019.

Nick’s take:
No big news here.  However, those that have personal accounts might want to consider logging in one last time to grab any photos uploaded over the years.  Once Google+ is shut down all files will be gone.


Interesting Reads in Your Spare Time

Internal links for SEO – AHREFS.com
Internal links are severely devalued by many SEOs.  In my experience, the large the site the bigger impact internal links can have. Don’t take my word for it, let Joshua walk you through the many reasons why you should be leveraging internal links to their full extent.

Why you should be using EDGE SEO – ryte.com
EDGE SEO is cutting technology in addressing the headaches that are caused in attempting to fix common SEO issues. Dan does a great job of letting you know many of the benefits that the edge offers you.

How to get new content and site updates indexed quickly – BuiltVisible.com
Are you having issues getting your content indexed? Richard helps us understand all the simple ways to get Google to crawl/index all your sites content.

An SEOs guide to URL parameters – SearchEngineJournal.com
Thought URL parameters only impacted non-organic search channels? Think again! Jes does a great job of explaining exactly how URL parameters can impact your SEO strategy.


Wrapping Up

Thanks for reading this week issue of #SEOForLunch.  If you have any questions feel free to hit “reply” and your email will go directly to my inbox. I respond to ALL emails.

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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