Hey, lunch buddies. I'm pumped to share with you a project I've been working on. Introducing the new Chome extension Inspect Canonical (free download).
This new Chrome extension will help you identify the canonical value on any page that you're surfing. This extension will also tell you when there is an ERROR with the way the canonical tag is implemented. I wrote a more detailed blog post explaining exactly how the extension works over here and the value it can add to your SEO audits.
Please test the plugin, write a review in Google (pretty please?) and e-mail me directly (hit reply to this email) with any feedback you might have.
What's important? Google is going to "turn off" the old Search Console soon. Come March 2019 several reports only available such as property sets, blocked resources, and HTML suggestions.
Nick's take: Mixed results have come from this announcement from the search community. I'm never a fan of removing features or data once available to me. I am, however, open to seeing how Google fazes these features and if they will be integrated into any future GSC updates in the near future.
Interesting Reads in Your Spare Time
How often does Google update featured snippet URLs? – RankRanger.com It seems like featured snippet sources NEVER change. However, we all know this isn't true. Mordy now has the data to prove the frequency in which URLs change for featured snippets. A great post.
How to get management buy-in for content generation – BuiltVisible.com Has your boss ever asked you what the ROI is for that blog post you want to create? How many visits/sales/leads can that new guide drive? Rebecca at Built Visible helps us understand how to prove the value of content to upper management.
Thanks for reading this week issue of #SEOForLunch. If you have any questions feel free to hit "reply" and your email will go directly to my inbox. I respond to ALL emails.
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.