Happy New Years – What’s Your 2019 SEO Strategy? | #SEOForLunch Newsletter

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Issue #108
January 1st, 2019

Happy New Years, lunch buddies!  I for one am extremely excited to kick off the 2019 year.  I’m dedicated more than ever to growing this newsletter to support your organic search growth in addition to my clients and personal web properties.

For those who love year in review posts, I present to you two posts that I thought were worthy of everyone reviewing before kicking it into gear to crush 2019!

I sent a batch of #SEOForLunch stickers out right before the holidays.  If you want to one or five just hit reply to this email, let me know where to send them and I’ll get you hooked up!

Everyone sharing this newsletter via word of mouth and these fun stickers really helped the #SEOForLunch grow a lot this past year.  THANK YOU.


What You Need To Know

Article: Google says trailing slashes are considered an implied canonical

What’s important?
Google’s John Mueller confirmed via Twitter that Google always considers a trailing slash for a URL to be an implied canonical.

Nick’s take:
Duplicate content is a big issue when it comes to SEO but it doesn’t surprise me one bit that Google handles this automatically. However, this isn’t to say that you shouldn’t be placing 301 redirects to your canonical version.  Canonical tags are the equivalent to band-aids and are not the ideal solution for consolidating the value of your pages.


Interesting Reads in Your Spare Time

Check your site for spam links using Screaming Frog – Portent.com
Most sites have dealt with security issues at one time or another.  These types of attacks can be extremely detrimental to sites organic search.  Ian walks us through the process of using Screaming Frog to crawl the entire site and identify malicious links that have been added without your permission that you or your team can then remove.

Find more of your featured snippets using your existing SEO tools – GSQi.com
Featured snippets drive a significant amount of organic traffic.  However, it isn’t easy to understand exactly what and where your featured snippets are displaying. Glenn walks us through how you can combine the power of multiple SEO tools (that you’re likely already using) to unlock this data.

Do exact match domains still work? – SearchEngineJournal.com
5 years ago exact match domains (EMD) was all the rage for getting top organic rankings.  Google has since devalued the value of EMDs but I am a huge fan of them for branding AND the value it can add for SEO.  The EMD itself might not trigger top rankings anymore but there are many other SEO benefits covered in the post that should make you think twice before writing off the idea of using EMDs in your SEO strategy.

Interview with Cyrus Shepard re: remote working – remoters.com
Cyrus Shepard, former SEO for Moz.com and now the owner of his own company Zyppy conducted an interview discussing working remotely.  Over the past year + I spent each Friday working remotely.  It’s easily the best decision I’ve ever made as my productivity absolutely skyrocketed. If you haven’t considered remote working make it something to test out in 2019.


Wrapping Up

Thanks for reading this week issue of #SEOForLunch.  If you have any questions feel free to hit “reply” and your email will go directly to my inbox. I respond to ALL emails.

If you want to follow Nick online:

Follow Nick on Twitter @NickLeRoy
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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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