Google Algorithm Update Over Dec 15th Weekend. #SEOForLunch Newsletter

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Issue #107
December 17th, 2018

Hey, lunch buddies.  This weeks’ newsletter comes a day earlier than normal due to everyone wanting to get out early this week to celebrate Christmas.  Let’s be honest, we’re all thinking about the fun times with family, sharing gifts and stuffing our faces with some tasty food.

I received another order of #SEOForLunch stickers last week. If anyone wants one for yourself or your team I’m happy to get those out in the mail this week. Just respond to this email and let me know how many you need and where to send them.

Finally, there will be no #SEOForLunch next week due to the holidays so expect the next issue to come around the New Year. Enjoy the time off with your loved ones and stay safe.  I’m excited to bring this newsletter to another level in 2019.  More details to come!

What You Need To Know

Article: Google Algorithm Update on 12/15 weekend?

What’s important?
Barry Schwartz reports that many site owners are seeing major organic traffic drops over the past weekend. Several tools monitoring the search results have shown spikes in volatility.

Nick’s take:
It’s not uncommon for Google to roll out algorithm updates on or around the holidays. No official word from Google has been released.  I’m also not seeing any correlation between this update and the monster 8/1 update that ruined many sites. If your site saw a recovery or was negatively impacted I would love to hear from you.

Interesting Reads in Your Spare Time

Expired domains for SEO – A case study generating 35K/m –
I absolutely love these types of posts.  It reminds me of the type of tests I ran and wrote about many years back. SEO best practices exist and risk tolerance should always be low for established businesses and their websites. However, this shouldn’t stop anyone from running tests and pushing Google to the edge to better understand exactly what works.

Manipulation of noindex directive via JavaScript –
/r/TechSEO is a guilty pleasure of mine and if you like to dork out about technical SEO I advise you keep an eye on the threads in this reddit sub. John Mueller drops by to answer questions about manipulating noindex directives via JS.  Many will remember the posts earlier this year about optimizing websites via Google tag manager.  This response further validates that you can indeed get creative with JS when needed but don’t expect things to work quickly.

Google post traffic decline – Is it worth it anymore? –
No, Google posts do not impact your SEO rankings.  However, these posts historically have been great for generating extra traffic and leads.  This looks to be changing now. Per Joy, you’ll see several examples where traffic and leads are drying up due to Google placing posts in a less visible area within GMB.

Wrapping Up

Thanks for reading this week issue of #SEOForLunch.  If you have any questions feel free to hit “reply” and your email will go directly to my inbox. I respond to ALL emails.

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Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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