Google Updates Star Rating Rich Snippets

Issue #145September 17th, 2019 Hey, lunch buddies.  Late last week I mapped out and implemented 40K+ redirects for an e-commerce site that was migrating content management systems. While not difficult work, it certainly takes a toll on you. The urge to “cheat” and send pages to a relevant category vs a true 1:1 match is strong. However, after reviewing the organic performance to date, the effort was well worth it. Traffic hasn’t dipped one bit. I feel confident this migration was executed very well and that this site is well-positioned to see major growth in the near future. This serves as a

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Google Retires OLD Search Console – Makes Bing Verification Easier

Issue #144September 10th, 2019 Hey, lunch buddies. I hope everyone had a great weekend. Mine was fairly low key allowing for some extra family time and the much-awaited kick-off of football season. It doesn’t hurt that the Vikings won too! I recently read an article about making mistakes and how to prevent them. I thought it would be a great complementary read to all the SEO information provided further down this email. Whether we’re client-side or agency, we always want to provide error-free work. This article serves as a good reminder that making mistakes happen, but the process we take to make sure

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Is Google Penalizing Sub Domain Rentals?

Issue #143 September 3rd, 2019 Hey, lunch buddies. What happened to the summer!? For me, when the kids go back to school and fantasy football drafts are completed, the summer is all but wrapped up. The goal, for me, is to be “heads down” on work and a few side projects until October when my family heads out for our family vacation. Does anyone have any last-minute summer travels or big events that are coming up? Hit reply to this email, id love to hear what you have planned. Finally, I found a dozen #SEOForLunch stickers that I evidently misplaced. They are FREE

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Google Search Console Launches New Feature [Swipe to View]

Issue #142August 27th, 2019 Hey, lunch buddies. I hope you all enjoyed your weekend, I know I did!  This past Saturday I took my family to a Vikings game. My Son and I have been to a few and my wife and I went all the time pre-kids but to do it as one big family was a great experience. Definitely, worth the cost of: 3 foam fingers 4 hot dogs 3 souvenir pops (remember I’m from Minnesota!) 2 beers 1 tub of mini donuts 1 bucket of popcorn. On the other hand, I’m going to avoid looking at my credit card

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Google: Think Twice Before Using Another Sites Subdomain

Issue #141August 20th, 2019 Hey, lunch buddies. I want to welcome all the new #SEOForLunch subscribers that joined over the past week. It looks like many of you came from the Moz Top 10 email blast which I was fortunate to have one of my most recent blog posts included in. I’m super excited to have you all aboard! With all of that said, I hope everyone had a fantastic weekend. Mine was fairly laid back hanging out with the kids and getting some projects done around the house. The kids go back to school next week so we’re collectively

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Google Shares Lessons Learned From Indexing Failures

Issue #140 August 13th, 2019 Hey, lunch buddies. I hope you all had a great weekend. Mine started out well as the Minnesota Vikings played their first pre-season game and won. It’s obviously early and the season hasn’t yet officially begun, but its fun to have football back. As promised, this weekend I published my newest blog post: Portfolio SEO: Canonical Gifting Content Across Web Properties. Within this post, I discuss in detail the results of an SEO test I ran a few years back. As you can see from the screenshot below the test is still driving incremental traffic to the site.

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Google Shares What Webmasters Should Know About “Core Updates”

Issue #139 August 6th, 2019 Hey, lunch buddies. I want to start out by thanking all of you for your support in visiting, reading and sharing the most recent blog post regarding WordPress site speed optimization. Not only did the post get a ton of visits but it received mentions in a lot of key SEO newsletters such as Marie Haynes Consulting, WhiteSpark, Jeffalytics, Revue, the localu.org podcast, Sparktoro site and Google Chrome for mobile “suggest content”.  To say I was excited about the response to the post is an understatement. In fact, I’m already working on my next post. More on that in next week’s issue.

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Google: “Remove NOINDEX From Your Robots.txt File”

issue #138 July 30th, 2019 Hey, lunch buddies. Over the weekend, Kyle Faber and I wrapped up a blog post outlining how we achieved a perfect 100 Google Page Speed Insights score using WordPress. I published it Sunday night and woke up to Google’s own John Mueller sharing it on Twitter. Since then, the post has taken off. I hope you all enjoy it too! Once you’re done reading this post if you still have questions about speeding up your WordPress site, Kyle also wrote up an even more detailed post about WordPress optimization that you can read over here. Let’s get into this newsletter!

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Google Maps Bug Fixed + 2019 MozCon Recap

Issue #137 July 23rd, 2019 Hey, lunch buddies. This week marks the first issue of the #SEOforlunch that’s mobile-friendly. My apologies for those who regularly pinched to zoom in to read this email on their phones. Let me know if you have any issues with the new mobile-friendly design. Now for an update on what you guys really care about. Last week, I announced the ContentKing giveaway (valued at $1,300). Drumroll please… the winner of the agency plan is Erik Hinds of Risdall Marketing Group. Thank you to all folks who tried out ContentKing and entered the giveaway. I look forward to partnering with more SEO tool

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Google Algorithm Update On July 12/13?

Issue #136 July 16th, 2019 Hey, lunch buddies. I’m back from my vacation at the lake. It was a great time catching up on family time, fishing and disconnecting from work. While I enjoyed my PTO It’s great to be back in the normal swing of things. The hundreds of emails I have in my work email is another story. This week I’m extremely excited to announce a partnership between the #SEOForLunch and ContentKing. The folks behind the ContentKing tool have agreed to give one lucky winner a 6-month “Growing Agency” Content King subscription. This giveaway is valued at over

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