What Extreme Measures Have You Taken To Acquire A Link?

Posted on November 29th, 2011. Written by Nick LeRoy.

If your in the SEO game you’ve probably at one point in time gone to an extreme to obtain a particular link.  While fantastic one of a kind content truly makes link building easier not every client has such a ‘bait’ to make building links easy.  So for this weeks discussion I ask you – What extreme measures have you taken in order to acquire a link?


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I wish I had a super exciting answer for this discussion but I see my ‘extreme efforts’ being pretty tame.  A while back I posted about broken link building in which I used a fictitious son at the time to help convince a webmaster to give me a link.  It worked. Was it because of the little white lie or because the website merited it?  I surely can’t tell you but I can tell you that I wasn’t willing to take the risk.  In my books an alias or a white lie is acceptable but really is the most ‘extreme’ that I go in my own link building.  While it might be controversial I still believe in building links that last forever, not ones that work for only today.

Now it’s your turn.  To what extreme have you gone to acquire a link for yourself or a client?

Nick LeRoy

Nick LeRoy is a Minneapolis SEO consultant offering custom SEO audits & monthly SEO services to clients in all niches. He also regularly blogs about SEO at NickLeRoy.com

7 Responses »

  1. I’ve lied about being a female. I’ve outed spammers and black hat sites. But I’m not very “extreme”.

  2. Right now I’ve been helping a guy curate a resources page by updating it with new links & descriptions, and practically recreating the entire page. It’s already taken me 2 hours to find all the resources to add (and of course adding one of my links as a resource). Not too bad, but I’ve spent a lot of time pursuing a link I might not even get!

  3. This is not really extreme, but I have gone outside the norm for scale. The law firm I worked for donated to several local charities. My first thought was to email them all and ask for a link. Garrett French advised me to give them a reason to do that, via his “preciprocation” method.

    I created a page on the law firm’s site that highlighted each (around 20) charity’s message and included links to their donation or volunteer pages. THEN I emailed each one asking them to share it with their friends, never even asking for a link. The results were astonishing. Each one was thrilled to share the page with their friends/major donors, that I got an average of 3 links from each attempt. So, no real extremes here, aside from having to think about what I was doing for a change.

    Despite angling the charities, I do not feel dirty for doing this because the firm was already donating time and money to the causes they believed in, why should I leave them on the table.

    • Don – Nice! I love any thinking outside of the box techniques. In this case like you mentioned the firms were already donating so receiving some value isn’t sleezball-ish (at least in my book).

      I would hate to see how many people try that technique without reciprocating any value to the charity. though :(

      • It happens quite a bit. The mantra from my mentors was provide value and you can’t go wrong. If you wanna talk extremes, I did wear a Blue Devil polo shirt once to get a webmaster to think I was a fan of Duke…. now THAT made me feel icky, but I got the link!

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About Nick LeRoy

Nick LeRoy is a Minneapolis SEO consultant offering St Paul based SEO services to his clients. In his spare time he likes to blog about SEO and other search related topics on his blog at NickLeRoy.com

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