SEO Skillset Basics (Effective Communication) – SEOForLunch Issue #31

SEO Skillset Basics (Effective Communication) – SEOForLunch Issue #31

Issue #31
April 25th, 2017

Hey, lunch buddies.  Hope you had a great weekend and an even better start to the work week.  It’s been super crazy around the Ovative office and part of it is due to a good buddy of mine Jeff wrapping up his last week.  Thanks again for all your hard work — best of luck at the new gig!

Some of you that follow me on Twitter or LinkedIn might have noticed I shared out a new SEO article that I wrote. If you’re interested in learning more about how effective communication plays a role in an SEO […] Read more

2017 Local Search Ranking Factors Guide – SEOForLunch Issue #30

2017 Local Search Ranking Factors Guide – SEOForLunch Issue #30

Issue #30
April 18th, 2017

Hey, lunch buddies.  I hope you had a great Easter weekend. I know I sure did.  We did an early Easter egg hunt with the kiddos before enjoying a big brunch with both sets of grandparents.  Then both Grandpas, my son and I went to a Twins baseball game in the afternoon.  It was a blast.

This past week had a lot of great content published within the industry so let’s not waste another second and get to the goods.

What You Must Know

Article: the 2017 edition of the local search rankings factors

What’s important?
Want to rank in the local […] Read more

Google Launches Rich Snippets on Image Results – SEOForLunch Issue 29

Google Launches Rich Snippets on Image Results – SEOForLunch Issue 29

Issue #29
April 11th, 2017

Hey, lunch buddies.  Last week was great.  Work was fast and productive which lead to a great weekend.  My son and I had most of Saturday to ourselves where at one point in time I introduced to him what he now refers to as “old school Mario“.  Fun times.

Here’s to hoping everyone has an equally as awesome week/end.  Let’s kick off the rest of this newsletter.

What You Must Know

Article: Google Launches Rich Snippets on Image Results

What’s important?
I’ll let you guys read the article posted on the official Google Webmaster Central Blog but here is what ultimately matters […] Read more

Baidu Adopting Google Accelerated Mobile Pages – #SEOForLunch Issue 28

Baidu Adopting Google Accelerated Mobile Pages – #SEOForLunch Issue 28

Issue #28
April 4th, 2017

Hey, lunch buddies.  I don’t know about you but I had a great weekend.  Saturday was in the 60’s which is pretty much a heat wave here in Minnesota this time of year.  It was a great opportunity to spend time outdoors and my son and I even attempted to go fishing.  I say attempted since we didn’t catch a thing  Regardless, some much-needed father and son time was had.   As a bonus, I even got the motorcycle up and running. Definitely looking forward to the nice weather around the corner.

What You Must Know

Article: Baidu adopts Google […] Read more

Does Google Actively Index Internal Search Results? – #SEOForLunch Newsletter Issue #27

Does Google Actively Index Internal Search Results? – #SEOForLunch Newsletter Issue #27

Issue #27
March 28th, 2017

Hey, lunch buddies.  Ever have one of those weeks where you can’t stay off various travel sites? That would have been my last week.  Despite being short staffed and chained down by 3 kiddos I can’t get it out of my mind.  Must be my way of telling myself I need a break soon.  We’ll see if that materializes into anything.  The idea of bringing the kids to the beach has been intriguing…. hmmm.

On the work front, I’m pumped to have seen one of my enterprise level clients successfully migrate to a new code base in addition to […] Read more

Google Keyword Research Tool Now Limited – #SEOForLunch Newsletter Issue #26

Google Keyword Research Tool Now Limited – #SEOForLunch Newsletter Issue #26

Issue #26
March 21st, 2017

Hey, lunch buddies.  Last week was a well welcomed back to “normal” week.  I even had some time to write up a 2500+ word article that I’m looking to get placed on a well known digital marketing site.  As always, I’ll keep everyone in the know as to when it goes live.

Quick shout out to Hannah, my once fresh-faced college intern turned bad ass SEO analyst.  She’s leaving the world of SEO to work in house for a multi-billion dollar CPG company.  Thanks for hard your work, you’ll be missed!

What You Must Know

Article: Google To Further Limit […] Read more

Google “Fred” Algo Update Launches March 8th – #SEOForLunch Newsletter Issue #25

Google “Fred” Algo Update Launches March 8th – #SEOForLunch Newsletter Issue #25

Issue #25
March 14th, 2017

Hey, lunch buddies.  My apologies for not sending out the newsletter for the past two weeks.  My son was in the hospital and between the overnights and getting the larger family back to “normal” I had to let something go.

However, I’m back, back to playing with healthy kids, back to work and back to kicking butt.  I’m excited to push forward this week and get a lot of good work done.  What have you guys got on your plate this week?

What You Must Know

Article: March 8th saw the release of the Google “Fred” Update

What’s important?
From what we […] Read more

Google Disables Non Mobile Friendly Warnings – #SEOForLunch Newsletter Issue #24

Google Disables Non Mobile Friendly Warnings – #SEOForLunch Newsletter Issue #24

Issue # 24
February 21st, 2017

Hey, lunch buddies.  After last week’s newsletter, I started really playing with the newly updated Google Data Studio. It’s a bit of a learning curve but I know the time saved on not building out reports manually will be well worth it.

If you haven’t yet checked out Data Studio and you’re using Google Analytics, I highly suggest you put some time aside to play with the tool. You won’t regret it.

What You Must Know

Article: Google has temporarily disabled non-mobile friendly warnings in search results. 

What’s important?
Google has acknowledged the false positives its search results have been serving up, […] Read more

Feb 7, 2017 Google Algorithm Update – #SEOForLunch Newsletter Issue #23

Feb 7, 2017 Google Algorithm Update – #SEOForLunch Newsletter Issue #23

Issue # 23
February 14, 2017

Happy Valentines Day, lunch buddies.  Before we kick off this newsletter, check out these fun 18 valentines day cards for SEOs.

Last week was awesome.  I made great strides on projects at work and continue to prioritize a few side SEO items as well.  It’s a rare opportunity to make progress on both fronts.  Not everyone is a fan of consultants running their own side projects, however, I’m a huge proponent as it’s an opportunity to push yourself, your SEO theories and test without much risk.

On a personal front, I took my son to “Monster Jam” at […] Read more

Learn More About AMP URLs for SEO – #SEOForLunch Newsletter Issue #22

Learn More About AMP URLs for SEO – #SEOForLunch Newsletter Issue #22

Issue # 22
February 7, 2017

Hey, lunch buddies.  This past week was much better than the previous one.  I was able to make some really good progress at work and the new year is starting off really well for some fun projects I’m working on.

On the personal side, My wife and I had our monthly date night over the weekend which consisted of checking out the St Paul Winter Carnival.  This was my first time and it was fun to see some of the amazing things that people can make from a block of ice.   I leave you this week […] Read more