Google Now Displays AMP Featured Snippets – SEOForLunch Issue #46

Google Now Displays AMP Featured Snippets – SEOForLunch Issue #46

Issue #46
September 5th, 2017

Hey, lunch buddies.  Hope you enjoyed your long Labor Day weekend.  Football starts this week which in the LeRoy household marks the official end of Summer.  The Vikings might not play until Monday but it sure will be good to have meaningful football on the big screen again.

On to this weeks newsletter…

What You Must Know

Article: Google now displaying AMP Featured Snippets within Search Results.

What’s important?
Many AMP technology adopters are seeing an uptick in mobile organic traffic due to featured snippets now being derived from AMP specific URLs.

Nick’s take:
This is another example of Google continuing to reward those who […] Read more

Google Penalty for not Being SSL? – SEOForLunch Issue #44

Google Penalty for not Being SSL? – SEOForLunch Issue #44

Issue #44
August 22nd, 2017

Hey, lunch buddies.  That last week went FAST.  The weekend went even quicker.  To be completely honest I’m hopeful that this week follows suit.  My wife and I have tickets to see Jim Gaffigan at the Minnesota State Fair this weekend.

For those that aren’t familiar with the great Minnesota get-together it’s a 12-day event that Minnesotan’s typically love.  A combination of entertainment, great food and people watching.  What isn’t to love?

What You Must Know

Article: Google sends out search console warnings for sites that aren’t SSL

What’s important?
Google’s Chrome browser will start displaying a “not secure” message in its address bar for sites that […] Read more

Does Google Use The “Last Modified” Tag? – SEOForLunch Issue #43

Does Google Use The “Last Modified” Tag? – SEOForLunch Issue #43

Issue #43
August 15th, 2017

Hey, lunch buddies.  Where is the summer going? Our interns at Ovative/group are wrapping up their summers here and heading back to school. They did, however, throw a pretty awesome college-throwback party for all of us.  Nothing like a keg of Coors Light, and 50+ dominos pizzas.

On a more personal note, last week my wife and I booked our family trip to Disneyland.  It will be our first family trip involving a flight so we’re all very excited.  If you have any Disney tips don’t hesitate to hit reply and share them!

Now for what you guys opened […] Read more

Is Submitting a Disavow File a Spam Signal? – SEOForLunch Issue #42

Is Submitting a Disavow File a Spam Signal? – SEOForLunch Issue #42

Issue #42
August 8th, 2017

Hey, lunch buddies.  I’m writing this newsletter as I await a clients DNS to fully propagate and the migration of their site kicks off.  Even though I’ve done a lot of these and for much larger websites, I’m always a bit nervous.  Fun stuff!

On a more personal note, I’m super pumped that over the weekend my wife and I booked a Disney Vacation.  I never went to Disney World as a kid but I’m very excited to take my 3 kids.  February can’t come soon enough.

Enough about me, let’s get to the goods!

What You Must Know

Article: Submitting a Disavow file NOT […] Read more

Bing Now Supports “Fact Checking” Labels in SERP – SEOForLunch Issue #41

Bing Now Supports “Fact Checking” Labels in SERP – SEOForLunch Issue #41

Issue #41
August 1st, 2017

Hey, lunch buddies.  Last weeks issue went to a lot of subscribers spam box.  Not sure exactly why this happened, i’m guessing/hoping its due to accidentally sending at PM instead of AM as normal.  If you all could mark it as “not spam” id appreciate it.

In return for asking for a favor to start this email out i’ll trade you an embarrassing story from last week.   I came home from work one night and after realizing the entire family was asleep by 8pm I decided to run to the casino to play some blackjack.  This was the […] Read more

Big Changes Coming to Google Search Console (BETA) – SEOForLunch Issue #40

Big Changes Coming to Google Search Console (BETA) – SEOForLunch Issue #40

Issue #40
July 25th, 2017

Hey lunch buddies.  I hope you enjoyed your past few weeks, I’ve been on vacation which helps explain why you haven’t received a new #SEOForLunch issue in the past few weeks.

So where was I?  I was up north in  small town called “Orr, Minnesota”.  We rented out a cabin on the lake with a bunch of other family members and did a ton of boating, swimming and fishing… we might have enjoyed a drink or two as well.

Ultimately it was a great break but I’m glad to be back and more importantly getting the newsletter back and running.

Enjoy this week’s issue.
/- Nick

What You Must Know

Article: Google Makes […] Read more

Google Publishes Video Guide to Successful SEO – SEOForLunch Issue #39

Google Publishes Video Guide to Successful SEO – SEOForLunch Issue #39

Issue #39
June 27th, 2017

Hey, lunch buddies.  I’ve caught up on publishing the last 5+ newsletters on the site.  My goal is to be much better at scheduling these on the site more regularly.

This past Friday I went to the local MNSearch conference.  It had great speakers like Cyrus Shepherd, Marty Weintraub, Ross Simmonds and many more.  Overall it was a great conference and at just a few hundred dollars for a ticket, I still consider it one of the better value conferences in our industry.   My favorite speaker was probably Max Prinn, Head of Technical SEO at Merkle.  I love technical SEO […] Read more

Google Ignores Links From News Publications – SEOForLunch Issue #38

Google Ignores Links From News Publications – SEOForLunch Issue #38

Issue #38
June 20th, 2017

Hey, lunch buddies.  Happy Fathers Day to all fathers, fathers to be and even those who play “father” to their pet.  I hope you enjoyed your weekend.  I had a great fathers day kicking it off with some steak and eggs and then enjoyed the day hanging out with the kiddos.

I’m on a one-month countdown until a week vacation so I’m doing everything to keep focused, onboard some new team members and overall keep crushing the SERPs for my clients.  I won’t lie, I’m looking forward to some family time, fishing and one or ten beers on […] Read more

Robots.txt vs Meta NoIndex Tag – SEOForLunch Issue #37

Robots.txt vs Meta NoIndex Tag – SEOForLunch Issue #37

Issue #37
June 13th, 2017

Hey, lunch buddies.  Welcome to issue #37 of the #SEOForLunch newsletter.  A big thank you for all those who recently signed up and for those who have been a part of this ride since the beginning.  If you continue to enjoy this newsletter I would really appreciate it if you would forward to your co-workers and networks so they can sign up themselves (sign up here at NickLeRoy.com)

Last week I asked you guys what you thought of the ‘question of the week’.  I had some immediate positive responses but not as many as I thought I might. […] Read more

SEO Client Services & Client Best Practices – SEOForLunch Issue #36

SEO Client Services & Client Best Practices – SEOForLunch Issue #36

Issue #36
June 6th, 2017

Hey, lunch buddies.  Summer is officially here in Minnesota.  We had some fantastic 80+ degree weather with bright blue skies over the weekend.   Couldn’t ask for much more from the summer.

The work week was good too.  Wrapped up some big deliverables and ended a client’s fiscal year with some really great year over year performance gains.

One question: I’ve been pondering the past few weeks, and feel free to respond to this email or Tweet me @NickLeRoy with feedback.  Would you have any interest in reading an “SEO Question of the week?”  The idea is that I would provide […] Read more