Google Removes Sitelink Search Box from SERP – SEOForLunch Issue #50
October 3rd, 2017
Hey, lunch buddies. Today marks the 50th issue of the #SEOForLunch newsletter. It’s been a lot of fun putting this together each week and even more fun reading the emails/tweets and other messages you have all sent my way.
To celebrate the 50th issue I’m announcing the winner of the SiteBulb SEO spider subscription. I’m proud to announce that Gary Magnone is the winner.
Gary, congratulations! Patrick of Sitebulb will be in contact with you shortly to hook you up with your new (FREE) subscription to his tool. You can see Gary’s winning tweet below.
— Gary Magnone (@garyjmag) September 26, 2017
I look forward to keeping everyone up to speed with the latest and greatest the SEO industry has to offer each week. As always, if you have any questions, comments or just want to say “HI!” feel free to hit reply to this email. I respond to each and every email I get.
What You Must Know
While Google moves to a more mobile-friendly user experience it’s believed that the sitelink search box might have been axed to account for the amount of space that this SERP feature was taking up on the screen.
I personally hate the sitelink search boxes. It’s been proven before that this SERP feature can actually hurt your CTR and drive less traffic to your site. So while I’m still seeing the sitelink search box show for certain branded queries, if they truly get rid of them for good you wouldn’t hear any complaints from me.
SEO Tips & Advice
57 percent of smart speaker owners claim they have made a purchase via voice. Whats even more interesting is that the largest group of purchasers were millennials (defined as 18-34 in this article)
With the holiday season around the corner, all marketers should be investing in some sort of voice optimization strategy. Come early 2018 – these statistics will surely continue to rise.
Interesting Reads in Your Spare Time
- How and why do a mobile/desktop parity audit
- Why 10 is the best number to use in articles
- Prepping for holiday (SEM Forecasting)
That’s it. Issue #50 is in the books. If you enjoyed this issue of the #SEOForLunch I would appreciate it if you would forward this email to your friends and colleagues. Remind them, they can sign up themselves for FREE at NickLeRoy.com.
See you next week!