Google Penalty for not Being SSL? – SEOForLunch Issue #44
August 22nd, 2017
Hey, lunch buddies. That last week went FAST. The weekend went even quicker. To be completely honest I’m hopeful that this week follows suit. My wife and I have tickets to see Jim Gaffigan at the Minnesota State Fair this weekend.
For those that aren’t familiar with the great Minnesota get-together it’s a 12-day event that Minnesotan’s typically love. A combination of entertainment, great food and people watching. What isn’t to love?
What You Must Know
Google’s Chrome browser will start displaying a “not secure” message in its address bar for sites that aren’t secure (SSL) yet collecting information or processing transactions.
This is a pain in the ass. I received this warning for NickLeRoy.com. In all likely hood, it’s due to collecting email addresses to people can receive this very email. I’m undecided at this time if I’m going to spend the money on an SSL cert and implement 301 redirects for the whole site.
SEO Tips & Advice
With the slew of warnings being sent out by Google last week, we’ll see a lot of sites go secure overnight. Before you jump on the bandwagon, read this article by Marie Haynes outlining the risks migrating to SSL might have on your site.
Long story short, if you don’t migrate with SEO in mind, you risk losing your organic rankings. A migration to SSL needs to be treated like any other site migration. Don’t take it lightly, it can be easy to mess up. Take your time, do it right.
Interesting Reads in Your Spare Time
- What is TD-IDF? SEO Bootcamp
- How to accelerate your career in marketing
- How to create killer reports