Google Ignores Links From News Publications – SEOForLunch Issue #38
June 20th, 2017
Hey, lunch buddies. Happy Fathers Day to all fathers, fathers to be and even those who play “father” to their pet. I hope you enjoyed your weekend. I had a great fathers day kicking it off with some steak and eggs and then enjoyed the day hanging out with the kiddos.
I’m on a one-month countdown until a week vacation so I’m doing everything to keep focused, onboard some new team members and overall keep crushing the SERPs for my clients. I won’t lie, I’m looking forward to some family time, fishing and one or ten beers on the lake.
What You Must Know
Gary Illyes from Google announced at SMX Advance that Google discounts outbound links from large publications such as the Huffington Post and Forbes.
While its become quite popular for digital marketers to become an author for these sites simply to create links — I don’t believe this comment at all. Has Google in the past devalued certain links from various publications? Sure. Does every single link get devalued? Nope – No Way. I believe this is an instance where Google attempts to scare or convince people not to pursue these types of links due to not having a scalable solution to address the well-known manipulation going on.
What do you guys think?
SEO Tips & Advice
Matt Laclear published a post discussing persistence in following up on outreach/link requests. Matt’s logic is that if you require follow-ups to your original email then your not ‘relationship building’ correctly. I don’t necessarily disagree with his approach but in working with large enterprise clients I can tell you that this approach DOES NOT SCALE. Have a client where a handful of links can turn the SERPs upside down, absolutely go with what he says. If you require some sort of scale, outreach is already going to be difficult, but you should make sure you spend more time creating an amazing resource in addition to learning who you’re reaching out to.
While I’m not affiliated with Eric Wards book or Matt Laclears course, I was intrigued by the post. What are your thoughts?
Interesting Reads in Your Spare Time
- Setting up and testing AMP for WordPress
- How to optimize for Google’s Rich Snippets
- How to build an effective SEO strategy
- Google’s Patent for extracting facts from the web