SEO Client Services & Client Best Practices – SEOForLunch Issue #36
June 6th, 2017
Hey, lunch buddies. Summer is officially here in Minnesota. We had some fantastic 80+ degree weather with bright blue skies over the weekend. Couldn’t ask for much more from the summer.
The work week was good too. Wrapped up some big deliverables and ended a client’s fiscal year with some really great year over year performance gains.
One question: I’ve been pondering the past few weeks, and feel free to respond to this email or Tweet me @NickLeRoy with feedback. Would you have any interest in reading an “SEO Question of the week?” The idea is that I would provide some insight and thoughts into possible SEO issues and projects that you guys are working on. Let me know what you guys think.
What You Must Know
In a never ending effort to make search results more valuable, Google has released an update to increase the value of art related searches. This release includes more information about said art piece and even the artists themselves.
While extremely niche specific, it’s always interesting to see the updates Google is making to its algorithm and search results. If you own, operate or help with the marketing for any art related businesses or museums I highly suggest you read up on this update.
SEO Tips & Advice
The SEER team published the first volume of its guide to client service. There are so many good points made in just this first volume that i’ll definitely be keeping an eye out for the second and third volume coming around the corner.
What I like the most about this guide is that it goes into some aspects such as “where should you sit in a meeting“. Most consultants wouldn’t give this a second thought but when reading the guide it really makes you put some extra thought into these details and better understand how it can impact your client’s experience and remove friction from various meetings.
Interesting Reads in Your Spare Time
- Implementing AMP forms from start to finish
- Schema.org markup for banks & financial institutes
- Featured Snippet Case Study
- Better Snippets For Your Users