2017 Local Search Ranking Factors Guide – SEOForLunch Issue #30
April 18th, 2017
Hey, lunch buddies. I hope you had a great Easter weekend. I know I sure did. We did an early Easter egg hunt with the kiddos before enjoying a big brunch with both sets of grandparents. Then both Grandpas, my son and I went to a Twins baseball game in the afternoon. It was a blast.
This past week had a lot of great content published within the industry so let’s not waste another second and get to the goods.
What You Must Know
Want to rank in the local listings within Google’s search results? This post covers everything you need to know to make it happen.
I’m not an expert in the local SEO space. However, awesome guys like my friend Darren Shaw dream about this stuff in their sleep. Darren takes over the yearly local search rankings factor publication after years of David Mihm controlling the ship. This isn’t a short read but its well worth your time.
SEO Tips & Advice
The team at StoneTemple created a great resource coving why SEOs shouldn’t be ignoring Schema.org markup. If for some reason you aren’t yet utilizing schema then you should start here. When you are more familiar with the value it adds to your site you can then move over to Schema.org to understand more of the technical nuances.
Interesting Reads in Your Spare Time
- The Complete Guide To Optimizing Content for SEO
- 22 Ways To Analyze Your Log Files
- How Google ‘ATE’ CelebrityNetWorth.com
- A Former Google Employee Gives Advice on Penalty Recovery
- Ian Lurie’s slides and links from “Technically, SEO” presentation