Google Publishes Video Guide to Successful SEO – SEOForLunch Issue #39

Issue #39
June 27th, 2017

Hey, lunch buddies.  I’ve caught up on publishing the last 5+ newsletters on the site.  My goal is to be much better at scheduling these on the site more regularly.

This past Friday I went to the local MNSearch conference.  It had great speakers like Cyrus Shepherd, Marty Weintraub, Ross Simmonds and many more.  Overall it was a great conference and at just a few hundred dollars for a ticket, I still consider it one of the better value conferences in our industry.   My favorite speaker was probably Max Prinn, Head of Technical SEO at Merkle.  I love technical SEO […] Read more

Google Ignores Links From News Publications – SEOForLunch Issue #38

Google Ignores Links From News Publications – SEOForLunch Issue #38

Issue #38
June 20th, 2017

Hey, lunch buddies.  Happy Fathers Day to all fathers, fathers to be and even those who play “father” to their pet.  I hope you enjoyed your weekend.  I had a great fathers day kicking it off with some steak and eggs and then enjoyed the day hanging out with the kiddos.

I’m on a one-month countdown until a week vacation so I’m doing everything to keep focused, onboard some new team members and overall keep crushing the SERPs for my clients.  I won’t lie, I’m looking forward to some family time, fishing and one or ten beers on […] Read more

Robots.txt vs Meta NoIndex Tag – SEOForLunch Issue #37

Robots.txt vs Meta NoIndex Tag – SEOForLunch Issue #37

Issue #37
June 13th, 2017

Hey, lunch buddies.  Welcome to issue #37 of the #SEOForLunch newsletter.  A big thank you for all those who recently signed up and for those who have been a part of this ride since the beginning.  If you continue to enjoy this newsletter I would really appreciate it if you would forward to your co-workers and networks so they can sign up themselves (sign up here at NickLeRoy.com)

Last week I asked you guys what you thought of the ‘question of the week’.  I had some immediate positive responses but not as many as I thought I might. […] Read more

SEO Client Services & Client Best Practices – SEOForLunch Issue #36

SEO Client Services & Client Best Practices – SEOForLunch Issue #36

Issue #36
June 6th, 2017

Hey, lunch buddies.  Summer is officially here in Minnesota.  We had some fantastic 80+ degree weather with bright blue skies over the weekend.   Couldn’t ask for much more from the summer.

The work week was good too.  Wrapped up some big deliverables and ended a client’s fiscal year with some really great year over year performance gains.

One question: I’ve been pondering the past few weeks, and feel free to respond to this email or Tweet me @NickLeRoy with feedback.  Would you have any interest in reading an “SEO Question of the week?”  The idea is that I would provide […] Read more

SEO Impact of the May 17th Google Update – SEOForLunch Issue #35

SEO Impact of the May 17th Google Update – SEOForLunch Issue #35

Issue #35
May 30th, 2017

Hey, lunch buddies.  Happy belated Memorial Day.  Thank you for those that have given us the ability to enjoy the long weekend with our families and safety we shouldn’t take for granted.

I also want to thank the 30-40 new subscribers that joined the #SEOForLunch Newsletter the past week. It’s great to see so many people enjoying the emails.

Finally, I have been thinking over the past week about key lessons learned over the first 8 years of my career in SEO. I decided to write it down and share my thoughts.  I would love your guys thoughts/comments either […] Read more

Does Google Auto “No Follow” Links? – SEOForLunch Issue #34

Does Google Auto “No Follow” Links? – SEOForLunch Issue #34

Issue #33
May 23th, 2017

Hey, lunch buddies.  We’re in overdrive at the Ovative office as clients/projects continue to grow and we add additional talent to the team.  It’s a great problem to have but does require some major butt kicking in the meantime. This newsletter actually serves as a great ‘break’ between the madness.  So thank you for giving me a reason to continue writing it.

On the homefront, it rained, A LOT over the past few days. For those of you that have young children, you know that keeping them cooped up in the house just doesn’t work. We made the […] Read more

Google Dropping Featured Snippet First Organic Listing – SEOForLunch Issue #33

Google Dropping Featured Snippet First Organic Listing – SEOForLunch Issue #33

Issue #33
May 16th, 2017

Hey, lunch buddies.  I hope you all had a great Mothers Day.  I took last Friday off to spend even more time with the family which was much needed.

On the work front it was another productive week.  Many deliverables handed over and good conversations moving projects forward.  Looking forward to the summer as we push forward launching several initiatives.

How was your Mothers Day? We’re you able to get away from the computer and invest in some quality family time?

What You Must Know

Article: Is Google Dropping the Organic Listing shown in The Featured Snippet?

What’s important?
Jennifer Slegg is reporting […] Read more

Google To Launch Mobile 1st Index in Multiple Releases – SEOForLunch Issue #32

Google To Launch Mobile 1st Index in Multiple Releases – SEOForLunch Issue #32

Issue #32
May 9th, 2017

Hey, lunch buddies.  Life has been C-R-A-Z-Y lately.  My post on Inbound the other week drove more than 1000 views and was featured on the homepage of inbound.org.  Thank you to those that read and became subscribers to this newsletter.

On the personal front, I was able to get the kids new playground set up and get our deck stained over the weekend.  I’m still tired but it ended up being a very productive weekend.  What was everyone else up to this past weekend?

What You Must Know

Article: Google May Launch Its Mobile First Index in Batches
Barry and other […] Read more

SEO Skillset Basics (Effective Communication) – SEOForLunch Issue #31

SEO Skillset Basics (Effective Communication) – SEOForLunch Issue #31

Issue #31
April 25th, 2017

Hey, lunch buddies.  Hope you had a great weekend and an even better start to the work week.  It’s been super crazy around the Ovative office and part of it is due to a good buddy of mine Jeff wrapping up his last week.  Thanks again for all your hard work — best of luck at the new gig!

Some of you that follow me on Twitter or LinkedIn might have noticed I shared out a new SEO article that I wrote. If you’re interested in learning more about how effective communication plays a role in an SEO […] Read more

2017 Local Search Ranking Factors Guide – SEOForLunch Issue #30

2017 Local Search Ranking Factors Guide – SEOForLunch Issue #30

Issue #30
April 18th, 2017

Hey, lunch buddies.  I hope you had a great Easter weekend. I know I sure did.  We did an early Easter egg hunt with the kiddos before enjoying a big brunch with both sets of grandparents.  Then both Grandpas, my son and I went to a Twins baseball game in the afternoon.  It was a blast.

This past week had a lot of great content published within the industry so let’s not waste another second and get to the goods.

What You Must Know

Article: the 2017 edition of the local search rankings factors

What’s important?
Want to rank in the local […] Read more