Will Removing Thin Pages Increase Ranking Site Wide? – SEOForLunch Issue #52

Will Removing Thin Pages Increase Ranking Site Wide? – SEOForLunch Issue #52

Issue #52
October 17th, 2017

Hey, lunch buddies.  You know its officially October when you start seeing pictures of people’s crazy pumpkin carvings.  Yes, that’s a “dog-o-lantern“.

For those who missed it, the State of Search conference took place in Dallas TX.  It’s a conference I’ve always wanted to go to but haven’t yet been able to pull off.  There was, however, no shortage of online coverage including an overview from the folks at AKvertise.

You’ll notice a fair amount of updates this week come from last weeks conference.  Enjoy!

What You Must Know

Article: Removing Low Quality Pages Won’t Result in Sitewide Google Rankings Boost

What’s important?
Jennifer Slegg asked Gary Illyes if […] Read more

Mobile First Index Alerts Sent to Webmaster from Google – SEOForLunch Issue #51

Mobile First Index Alerts Sent to Webmaster from Google – SEOForLunch Issue #51

Issue #51
October 9th, 2017

Hey, lunch buddies.  Did you hear that AIM is officially shutting down?  It feels like just yesterday when I was sitting at my computer watching the AOL guy running across the screen hoping to hear “You’ve got mail”.  I think we can all admit to spending time chatting with friends who only lived blocks away as well.  While AIM definitely isn’t what it was years ago, it certainly has a space in internet history.  RIP AIM.

Speaking of the past, the SEO team at Ovative watched the SEO the Movie. While I’ve only been in the industry for ~9 years […] Read more

Google Removes Sitelink Search Box from SERP – SEOForLunch Issue #50

Google Removes Sitelink Search Box from SERP – SEOForLunch Issue #50

Issue #50
October 3rd, 2017

Hey, lunch buddies.  Today marks the 50th issue of the #SEOForLunch newsletter.  It’s been a lot of fun putting this together each week and even more fun reading the emails/tweets and other messages you have all sent my way.

To celebrate the 50th issue I’m announcing the winner of the SiteBulb SEO spider subscription.  I’m proud to announce that Gary Magnone is the winner.

Gary, congratulations!  Patrick of Sitebulb will be in contact with you shortly to hook you up with your new (FREE) subscription to his tool.   You can see Gary’s winning tweet below.

I want to win a […] Read more

New SEO Tool (Sitebulb.com) Free Give Away – SEOForLunch Issue 49

New SEO Tool (Sitebulb.com) Free Give Away – SEOForLunch Issue 49

Issue #49
September 26th, 2017

Hey, lunch buddies.  how was your weekend!?  It’s been brutally hot the last week here in Minnesota but at least the sun stuck around to see out my twin girls 4th birthday party.  There is nothing like cranking the Air down to 65 degrees and having a couple dozen people/kiddos running around the house.  A few beers help too!

On the work front – its business as usual.  Continuing to see some really good results for one client who I’ve been working with for multiple years now.  Their hard work is definitely paying off.  Other fun projects have […] Read more

SEO Migration M Dot to Responsive Design – SEOForLunch Issue #48

SEO Migration M Dot to Responsive Design – SEOForLunch Issue #48

Issue #48
September 19th, 2017

Hey, lunch buddies.  Last week the entire Ovative/group office took a day ‘off’ to go river rafting.  It was a first for me but certainly won’t be the last.  It was a lot of fun and its amazing how some decent the rapids can get even in Minnesota.  For those who do this regularly, we went through class III rapids at the craziest point.

On top of that craziness, I was able to register for Pubcon in November.  Really looking forward to the conference as I’ve never been.  If you’ll be in Vegas, send me a note, would love to […] Read more

Google Launches “HAWK” Algo Update – SEOForLunch Issue #47

Google Launches “HAWK” Algo Update – SEOForLunch Issue #47

Issue #47
September 12th, 2017

Hey, lunch buddies.  Quite week last week.  Spent a lot of time catching up on work as the long weekend + an extra day made tight deadlines even tighter.  On a geekier note, I purchased Destiny 2 for the PS4.  I’m not a huge gamer but have been wanting to get into a few other hobbies to distract me from the daily grind of SEO.  So far its a pretty awesome game.  I definitely see why people get suckered into playing hundreds of hours.  I feel confident that I won’t be one of them but it does […] Read more

Google Now Displays AMP Featured Snippets – SEOForLunch Issue #46

Google Now Displays AMP Featured Snippets – SEOForLunch Issue #46

Issue #46
September 5th, 2017

Hey, lunch buddies.  Hope you enjoyed your long Labor Day weekend.  Football starts this week which in the LeRoy household marks the official end of Summer.  The Vikings might not play until Monday but it sure will be good to have meaningful football on the big screen again.

On to this weeks newsletter…

What You Must Know

Article: Google now displaying AMP Featured Snippets within Search Results.

What’s important?
Many AMP technology adopters are seeing an uptick in mobile organic traffic due to featured snippets now being derived from AMP specific URLs.

Nick’s take:
This is another example of Google continuing to reward those who […] Read more

Google Penalty for not Being SSL? – SEOForLunch Issue #44

Google Penalty for not Being SSL? – SEOForLunch Issue #44

Issue #44
August 22nd, 2017

Hey, lunch buddies.  That last week went FAST.  The weekend went even quicker.  To be completely honest I’m hopeful that this week follows suit.  My wife and I have tickets to see Jim Gaffigan at the Minnesota State Fair this weekend.

For those that aren’t familiar with the great Minnesota get-together it’s a 12-day event that Minnesotan’s typically love.  A combination of entertainment, great food and people watching.  What isn’t to love?

What You Must Know

Article: Google sends out search console warnings for sites that aren’t SSL

What’s important?
Google’s Chrome browser will start displaying a “not secure” message in its address bar for sites that […] Read more

Does Google Use The “Last Modified” Tag? – SEOForLunch Issue #43

Does Google Use The “Last Modified” Tag? – SEOForLunch Issue #43

Issue #43
August 15th, 2017

Hey, lunch buddies.  Where is the summer going? Our interns at Ovative/group are wrapping up their summers here and heading back to school. They did, however, throw a pretty awesome college-throwback party for all of us.  Nothing like a keg of Coors Light, and 50+ dominos pizzas.

On a more personal note, last week my wife and I booked our family trip to Disneyland.  It will be our first family trip involving a flight so we’re all very excited.  If you have any Disney tips don’t hesitate to hit reply and share them!

Now for what you guys opened […] Read more

Is Submitting a Disavow File a Spam Signal? – SEOForLunch Issue #42

Is Submitting a Disavow File a Spam Signal? – SEOForLunch Issue #42

Issue #42
August 8th, 2017

Hey, lunch buddies.  I’m writing this newsletter as I await a clients DNS to fully propagate and the migration of their site kicks off.  Even though I’ve done a lot of these and for much larger websites, I’m always a bit nervous.  Fun stuff!

On a more personal note, I’m super pumped that over the weekend my wife and I booked a Disney Vacation.  I never went to Disney World as a kid but I’m very excited to take my 3 kids.  February can’t come soon enough.

Enough about me, let’s get to the goods!

What You Must Know

Article: Submitting a Disavow file NOT […] Read more