New SEO Tool (Sitebulb.com) Free Give Away – SEOForLunch Issue 49

New SEO Tool (Sitebulb.com) Free Give Away – SEOForLunch Issue 49

Issue #49
September 26th, 2017

Hey, lunch buddies.  how was your weekend!?  It’s been brutally hot the last week here in Minnesota but at least the sun stuck around to see out my twin girls 4th birthday party.  There is nothing like cranking the Air down to 65 degrees and having a couple dozen people/kiddos running around the house.  A few beers help too!

On the work front – its business as usual.  Continuing to see some really good results for one client who I’ve been working with for multiple years now.  Their hard work is definitely paying off.  Other fun projects have […] Read more

SEO Migration M Dot to Responsive Design – SEOForLunch Issue #48

SEO Migration M Dot to Responsive Design – SEOForLunch Issue #48

Issue #48
September 19th, 2017

Hey, lunch buddies.  Last week the entire Ovative/group office took a day ‘off’ to go river rafting.  It was a first for me but certainly won’t be the last.  It was a lot of fun and its amazing how some decent the rapids can get even in Minnesota.  For those who do this regularly, we went through class III rapids at the craziest point.

On top of that craziness, I was able to register for Pubcon in November.  Really looking forward to the conference as I’ve never been.  If you’ll be in Vegas, send me a note, would love to […] Read more

Google Launches “HAWK” Algo Update – SEOForLunch Issue #47

Google Launches “HAWK” Algo Update – SEOForLunch Issue #47

Issue #47
September 12th, 2017

Hey, lunch buddies.  Quite week last week.  Spent a lot of time catching up on work as the long weekend + an extra day made tight deadlines even tighter.  On a geekier note, I purchased Destiny 2 for the PS4.  I’m not a huge gamer but have been wanting to get into a few other hobbies to distract me from the daily grind of SEO.  So far its a pretty awesome game.  I definitely see why people get suckered into playing hundreds of hours.  I feel confident that I won’t be one of them but it does […] Read more

Google Now Displays AMP Featured Snippets – SEOForLunch Issue #46

Google Now Displays AMP Featured Snippets – SEOForLunch Issue #46

Issue #46
September 5th, 2017

Hey, lunch buddies.  Hope you enjoyed your long Labor Day weekend.  Football starts this week which in the LeRoy household marks the official end of Summer.  The Vikings might not play until Monday but it sure will be good to have meaningful football on the big screen again.

On to this weeks newsletter…

What You Must Know

Article: Google now displaying AMP Featured Snippets within Search Results.

What’s important?
Many AMP technology adopters are seeing an uptick in mobile organic traffic due to featured snippets now being derived from AMP specific URLs.

Nick’s take:
This is another example of Google continuing to reward those who […] Read more

Google Penalty for not Being SSL? – SEOForLunch Issue #44

Google Penalty for not Being SSL? – SEOForLunch Issue #44

Issue #44
August 22nd, 2017

Hey, lunch buddies.  That last week went FAST.  The weekend went even quicker.  To be completely honest I’m hopeful that this week follows suit.  My wife and I have tickets to see Jim Gaffigan at the Minnesota State Fair this weekend.

For those that aren’t familiar with the great Minnesota get-together it’s a 12-day event that Minnesotan’s typically love.  A combination of entertainment, great food and people watching.  What isn’t to love?

What You Must Know

Article: Google sends out search console warnings for sites that aren’t SSL

What’s important?
Google’s Chrome browser will start displaying a “not secure” message in its address bar for sites that […] Read more

Does Google Use The “Last Modified” Tag? – SEOForLunch Issue #43

Does Google Use The “Last Modified” Tag? – SEOForLunch Issue #43

Issue #43
August 15th, 2017

Hey, lunch buddies.  Where is the summer going? Our interns at Ovative/group are wrapping up their summers here and heading back to school. They did, however, throw a pretty awesome college-throwback party for all of us.  Nothing like a keg of Coors Light, and 50+ dominos pizzas.

On a more personal note, last week my wife and I booked our family trip to Disneyland.  It will be our first family trip involving a flight so we’re all very excited.  If you have any Disney tips don’t hesitate to hit reply and share them!

Now for what you guys opened […] Read more

Is Submitting a Disavow File a Spam Signal? – SEOForLunch Issue #42

Is Submitting a Disavow File a Spam Signal? – SEOForLunch Issue #42

Issue #42
August 8th, 2017

Hey, lunch buddies.  I’m writing this newsletter as I await a clients DNS to fully propagate and the migration of their site kicks off.  Even though I’ve done a lot of these and for much larger websites, I’m always a bit nervous.  Fun stuff!

On a more personal note, I’m super pumped that over the weekend my wife and I booked a Disney Vacation.  I never went to Disney World as a kid but I’m very excited to take my 3 kids.  February can’t come soon enough.

Enough about me, let’s get to the goods!

What You Must Know

Article: Submitting a Disavow file NOT […] Read more

Bing Now Supports “Fact Checking” Labels in SERP – SEOForLunch Issue #41

Bing Now Supports “Fact Checking” Labels in SERP – SEOForLunch Issue #41

Issue #41
August 1st, 2017

Hey, lunch buddies.  Last weeks issue went to a lot of subscribers spam box.  Not sure exactly why this happened, i’m guessing/hoping its due to accidentally sending at PM instead of AM as normal.  If you all could mark it as “not spam” id appreciate it.

In return for asking for a favor to start this email out i’ll trade you an embarrassing story from last week.   I came home from work one night and after realizing the entire family was asleep by 8pm I decided to run to the casino to play some blackjack.  This was the […] Read more

Big Changes Coming to Google Search Console (BETA) – SEOForLunch Issue #40

Big Changes Coming to Google Search Console (BETA) – SEOForLunch Issue #40

Issue #40
July 25th, 2017

Hey lunch buddies.  I hope you enjoyed your past few weeks, I’ve been on vacation which helps explain why you haven’t received a new #SEOForLunch issue in the past few weeks.

So where was I?  I was up north in  small town called “Orr, Minnesota”.  We rented out a cabin on the lake with a bunch of other family members and did a ton of boating, swimming and fishing… we might have enjoyed a drink or two as well.

Ultimately it was a great break but I’m glad to be back and more importantly getting the newsletter back and running.

Enjoy this week’s issue.
/- Nick

What You Must Know

Article: Google Makes […] Read more

Google Publishes Video Guide to Successful SEO – SEOForLunch Issue #39

Google Publishes Video Guide to Successful SEO – SEOForLunch Issue #39

Issue #39
June 27th, 2017

Hey, lunch buddies.  I’ve caught up on publishing the last 5+ newsletters on the site.  My goal is to be much better at scheduling these on the site more regularly.

This past Friday I went to the local MNSearch conference.  It had great speakers like Cyrus Shepherd, Marty Weintraub, Ross Simmonds and many more.  Overall it was a great conference and at just a few hundred dollars for a ticket, I still consider it one of the better value conferences in our industry.   My favorite speaker was probably Max Prinn, Head of Technical SEO at Merkle.  I love technical SEO […] Read more