Crawling Enterprise Level Sites for SEO – SEOForLunch Issue #56

Crawling Enterprise Level Sites for SEO – SEOForLunch Issue #56

Issue #56
November 21st, 2017

Hey, lunch buddies.  Wow! Did the weekend go quick!?  My wife and I enjoyed the long weekend in sunny California enjoying the 70+ degree weather, the ocean and of course, the awesome BMW 428i convertible we rented.   It was a much-needed getaway and definitely helped recharge us before the holidays start up.  Below is a fun picture of me enjoying our ride for the weekend!

This is it for vacations for the LeRoy family until the big one in February where we take the 3 kiddos to Florida to enjoy the beach and a few days at Disney […] Read more

No Timeline For Google Search Console Updates – SEOForLunch Issue #55

No Timeline For Google Search Console Updates – SEOForLunch Issue #55

Issue #55
November 14th, 2017

Hey, lunch buddies.  I made it back in one piece from Las Vegas.  Pubcon was great!  When executing SEO strategy day in and day out its always fun to hang out with a huge group of like-minded people.  Shout out to those individuals I got to meet for the first time and for those I’ve seen many times before.

This week is full of playing catchup at work while also preparing for another short week.  As I mentioned in last weeks issue, I was in Pubcon over my anniversary so this upcoming long weekend I make it up […] Read more

SEO Value In Expired Content – SEOForLunch Issue #54

SEO Value In Expired Content – SEOForLunch Issue #54

Issue #54
November 7th, 2017

Hey, lunch buddies.  I’m here in Las Vegas, Nevada for the annual Pubcon conference.  If anyone reading this wants to meet up for a drink, please respond to this email or tweet at me @nickleroy and let’s meet up.

Fun notes to recap my first day in Vegas (yesterday). 

I’m here during my wedding anniversary – shoutout to the best wife ever.  Can’t wait to celebrate with you once I’m home.
Daylight savings has been screwing with me huge.  My watch, phone, computer and hotel room all have different times on them.  I may or may not have been up at 5am […] Read more

Does Tabbed Content Content Impact SEO? – SEOForLunch Issue #53

Does Tabbed Content Content Impact SEO? – SEOForLunch Issue #53

Issue #53
October 24th, 2017

Hey, lunch buddies.  I hate to start a newsletter off on a bad note but for those that didn’t hear, we lost a member of the industry way too soon.  Eric Ward aka “Link Moses” passed away last week.

Eric was a pioneer in link building and helped me learn a lot of the basics when I first joined the industry back in 2009.  He will be missed – thank you for all your contributions to the SEO industry Eric.

Now to this weeks newsletter content.

What You Must Know

Article: Will tabbed content be impacted by the mobile first update?

What’s important?
Jennifer Slegg […] Read more

Will Removing Thin Pages Increase Ranking Site Wide? – SEOForLunch Issue #52

Will Removing Thin Pages Increase Ranking Site Wide? – SEOForLunch Issue #52

Issue #52
October 17th, 2017

Hey, lunch buddies.  You know its officially October when you start seeing pictures of people’s crazy pumpkin carvings.  Yes, that’s a “dog-o-lantern“.

For those who missed it, the State of Search conference took place in Dallas TX.  It’s a conference I’ve always wanted to go to but haven’t yet been able to pull off.  There was, however, no shortage of online coverage including an overview from the folks at AKvertise.

You’ll notice a fair amount of updates this week come from last weeks conference.  Enjoy!

What You Must Know

Article: Removing Low Quality Pages Won’t Result in Sitewide Google Rankings Boost

What’s important?
Jennifer Slegg asked Gary Illyes if […] Read more

Mobile First Index Alerts Sent to Webmaster from Google – SEOForLunch Issue #51

Mobile First Index Alerts Sent to Webmaster from Google – SEOForLunch Issue #51

Issue #51
October 9th, 2017

Hey, lunch buddies.  Did you hear that AIM is officially shutting down?  It feels like just yesterday when I was sitting at my computer watching the AOL guy running across the screen hoping to hear “You’ve got mail”.  I think we can all admit to spending time chatting with friends who only lived blocks away as well.  While AIM definitely isn’t what it was years ago, it certainly has a space in internet history.  RIP AIM.

Speaking of the past, the SEO team at Ovative watched the SEO the Movie. While I’ve only been in the industry for ~9 years […] Read more

Google Removes Sitelink Search Box from SERP – SEOForLunch Issue #50

Google Removes Sitelink Search Box from SERP – SEOForLunch Issue #50

Issue #50
October 3rd, 2017

Hey, lunch buddies.  Today marks the 50th issue of the #SEOForLunch newsletter.  It’s been a lot of fun putting this together each week and even more fun reading the emails/tweets and other messages you have all sent my way.

To celebrate the 50th issue I’m announcing the winner of the SiteBulb SEO spider subscription.  I’m proud to announce that Gary Magnone is the winner.

Gary, congratulations!  Patrick of Sitebulb will be in contact with you shortly to hook you up with your new (FREE) subscription to his tool.   You can see Gary’s winning tweet below.

I want to win a […] Read more

New SEO Tool (Sitebulb.com) Free Give Away – SEOForLunch Issue 49

New SEO Tool (Sitebulb.com) Free Give Away – SEOForLunch Issue 49

Issue #49
September 26th, 2017

Hey, lunch buddies.  how was your weekend!?  It’s been brutally hot the last week here in Minnesota but at least the sun stuck around to see out my twin girls 4th birthday party.  There is nothing like cranking the Air down to 65 degrees and having a couple dozen people/kiddos running around the house.  A few beers help too!

On the work front – its business as usual.  Continuing to see some really good results for one client who I’ve been working with for multiple years now.  Their hard work is definitely paying off.  Other fun projects have […] Read more

SEO Migration M Dot to Responsive Design – SEOForLunch Issue #48

SEO Migration M Dot to Responsive Design – SEOForLunch Issue #48

Issue #48
September 19th, 2017

Hey, lunch buddies.  Last week the entire Ovative/group office took a day ‘off’ to go river rafting.  It was a first for me but certainly won’t be the last.  It was a lot of fun and its amazing how some decent the rapids can get even in Minnesota.  For those who do this regularly, we went through class III rapids at the craziest point.

On top of that craziness, I was able to register for Pubcon in November.  Really looking forward to the conference as I’ve never been.  If you’ll be in Vegas, send me a note, would love to […] Read more

Google Launches “HAWK” Algo Update – SEOForLunch Issue #47

Google Launches “HAWK” Algo Update – SEOForLunch Issue #47

Issue #47
September 12th, 2017

Hey, lunch buddies.  Quite week last week.  Spent a lot of time catching up on work as the long weekend + an extra day made tight deadlines even tighter.  On a geekier note, I purchased Destiny 2 for the PS4.  I’m not a huge gamer but have been wanting to get into a few other hobbies to distract me from the daily grind of SEO.  So far its a pretty awesome game.  I definitely see why people get suckered into playing hundreds of hours.  I feel confident that I won’t be one of them but it does […] Read more