A couple weeks back I published a post on the topic of replacing my first public niche website with another site that could be much more interesting. I laid out a few suggestions and many of you commented, tweeted or even e-mailed me in regards to what I should do. I’m happy to announce that after taking all the feedback in consideration that I have decided to launch a public site in the car insurance niche.
The car insurance niche isn’t completely new to me. I have a couple websites in the niche but both are much more authority websites then they are “niche” sites. I consider them authority sites as each is 80+ pages with recurring content. In this public niche website I hope to keep the website relatively small and try to make some cash off just a few primary keywords which I was able to obtain an exact match domain for.
Domain Reveal & Selection Process
Auto insurance is an incredibly competitive industry. Working in the SEO industry for the past 5 years I know many professional SEOs who won’t even touch this space. What I’m hoping to do is reveal opportunities to make money with smaller niche websites in one of the more difficult niches out there.
So what’s the domain? The domain I picked up and will be building is bostonautoinsurance.net. Believe it or not my process for picking this domain and keyword (Boston Auto Insurance) is unlike any other website I’ve built before. Instead of scouring the Adwords tool or Long Tail Pro tool for hours I used what I would consider ‘simple logic’.
City Population Research
I started out by researching the most populous cities within the United States. I made a list of the top 25 cities along with their population (500K minimum) and added them to a spreadsheet. I also made sure that the cities included in the spreadsheet had a population that only continued to grow year after year. See the Boston graph below.
Here is what I consider the real risk in building this website. Most of the time, when you type in a keyword with a city you get Google Local listings. To be listed here you have to have a physical location which we will not have. I needed to avoid any keyword combination of “City+Auto+Insurance” that listed the local listings at the very top. For instance see what happens when you search for “Los Angeles Auto Insurance”.
See how far down the organic listings are pushed down. Rule #1 for making money with websites receiving traffic from Google is to get your site listed as high up in the search results as humanly possible. At best, targeting this keyword would list us below the fold which simply won’t cut it. Let’s now look at the SERPs for the keyword “Boston Auto Insurance” which i’ll be targeting.
I’ve determined which cities have a population over 500K and have a SERP that currently has organic listings above the local listings. The next step was to find a domain. Regardless of the Exact Match Domain algorithm update I started scouring GoDaddy for variations of each city with “auto insurance” or “car insurance” in any TLD ending in .com (most preferred) .net (second best) or .org (not ideal). I didn’t bother with .info .biz .co or any other TLDs regardless of their availability.
Moving Forward & Future Updates
In the end I picked up a few different domains but BostonAutoInsurance.net was in my opinion the best one to share publicly. So there you have it. I’ve slapped up the website and applied my lead generation form to the website. I’ll cover the monetization strategy and link building for this site in the future posts. Make sure to sign up for e-mail alerts below to get e-mail reminders when new posts are published.
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About Nick LeRoy
Nick LeRoy is the owner of Back Breaking SEO LLC a SEO company offering internet marketing services to small business owners.
In his free time he likes to build and monetize websites that allows his family an extra few dollars each month to enjoy the little "extras" in life. To learn more about Nick click here