How To Build Links With Free Expired Content
Posted on February 15th, 2012. Written by Nick LeRoy.
Find Content Through Expiring Domain Auctions.
My favorite way to find potential content to re-use is to checkout expiring domain auctions at GoDaddy Auctions. You want to first go to their “advanced” search on the right side of the screen and click on the “keywords” tab. At this point change the first drop down to “contains” and add your sites topic below. What this will do is narrow down the list of expired domains to ones that include your keyword in the URL. Finally you will want to scroll down to the “Type” tab in the advanced form and click on “Expiring Domains”. Then go ahead and click “Search”.
To illustrate this technique I will use the finance niche for my example. Starting with the screen shot to the right you will see that I added “finance” to the keywords tab and clicked on the expired domains. After hitting the “search” button you will see the following results.
Pro-Tip: Sort the list by 100 results and even by traffic/price to help find quality sites.
Search For Quality Sites & Utilize Archive.org.
Here is where you will likely spend most of your time executing this technique. You will want to visually look for domains that are of quality. You may even want to sort the domains by bids, traffic or valuation. At this point you will want to copy the domain URL and open it up in another tab. 99% of the time you will land on a parked / this domain will expire Go Daddy page. What you want to do here is click on the Archive.org button on the SEOBook toolbar or manually add the domain to the search field on the way back machine at archive.org.
Continuing with my finance example I sifted through the list of sites that were displayed and found toptenfinance.com. After plugging this URL into the way back machine at archive.org I saw that this site was first registered in 2001 and that this site has been crawled many times.
Clicking on the December 1st date I was taken back to the record of the website. From here I was able to navigate to the “articles” section of this website and gain access to all the unique articles that this website had published way back in 2008. This is exactly what your looking for.
From the main articles pages I was able to dig through and find some really good content pieces that are no longer live on the web and is fresh for the picking. For instance this post on mortgage loan finance ideas:
Avoiding Duplicate Content & Maximizing Value.
So by now half you reading this post are shaking your head ready to rip me to shreds in the comments. For the rest of you salivating at this opportunity keep on reading. The first concern with re-purposing this content is to make sure that Google doesn’t already have it in their index. Depending on how long the site has been down will increase your chances of it currently being indexed. The best way to check whether or not its been indexed is to copy the first 3 or 4 lines of the article and search for it in Google with quotes. With the example shown above Google currently has the page indexed but it will likely fall out of the index quickly as its already cached with the GoDaddy expiring domain page.
Since Google has already cached the GoDaddy landing page its only a matter of time before they remove the old page from the index. At this point the content is free for you to use. Once the old content is removed from Google and you publish it on your site it will be completely unique to your domain. It’s important that you wait until the old page falls out of the index as you want to make sure your domain is the only one that is publishing and getting credit for the content. If you did a Google search for the first couple sentences and nothing came back in the search results you are free to publish it right now!
Is This Technique “Wrong” / Advanced Link Building
This is a technique that you have to decide whether or not your comfortable with. People can argue copyright and such so you might want to be careful where you lift the content. If you are questioning this technique because you simply don’t want to take the risk of re-hosting this content on your own website I have the perfect solution for you. GUEST BLOG IT OUT! It’s not difficult to find guest blog opportunities. In fact a simple search for Finance+”Write For Us” returned over 1,700,00 results.
Do you think one of these websites would be willing to accept this content as a guest post which would include a link pointing back to your website? Be creative people – don’t let others convince you that you have to work hard to build links. You just have to work smart!
Now here is the part where the people screaming ethics and morals get to respond in the comments below.