Building Links With Expired Domains
Posted on February 25th, 2013. Written by Nick LeRoy.
Researching Dropped / Expired Domains
There are many tools around the internet to find expired domains or recently dropped domains. One of my favorites is ExpiredDomains.net. Many people simply search for high PageRank domains, register and 301 redirect the domain to their existing website. I personally am not a fan of this technique because you typically aren’t redirecting a website that is thematically relevant and the anchor text / link domains aren’t relevant either. I like to think that Google is smart enough to track this and many SEOs have rumored the devaluation of links once a domain expires. I don’t believe the second part but I do think there is a better way to utilize these newly acquired domains.
Building Micro Sites
Did you find a domain that has expired with multiple valuable links? Why not create a small 2-3 page resource website that adds value to visitors that at the end links to your money site as a resource? I’ve seen this technique add value. The key in my mind is to make sure your staying relevant to your niche. Don’t bother picking up an old dental website to build out into a small informational site linking to your weight loss website. Look for dropped domains in the health or fitness niche that you can build this mini resource on. Odds are the inbound links going into this expired domains will be relevant to your money site which will make the outbound link from your new informational niche site much more valuable.
What To Look For In Dropped Domains
The question most will ask is what should they look for when scouring dropped or expired domains? First thing I look for is a relevant domain name to your niche. Second I look at link authority (specifically trust and domain). Third I look at the actual link profile to see where the links are coming from. Fourth i’m looking at the anchor text of the links and the age of the domain.
Moving forward with the weight loss example I would be looking for a dropped or expired domain that looks like this:
- Domain name that is relevant to health care, fitness, or healthy eating.
- Domain trust number above 3.00
- Domain Authority above 25
- Link profile that isn’t primarily built with directory links or other spammy links. If I can identify at least 5 “non reproducible” links then i’m pretty excited. Domain trust and authority is a good metric to determine if these domains have a couple of these types of valuable links.
- Anchor text that is relevant to my niche. In this example anything to do with exercise, weight loss or health in general.
Build A Well Rounded Link Profile
I’m not advocating that you build your own mini link network of expired websites in order to rank your money site. I suggest using this tactic as an additional link building lever that your competitors cannot reproduce. Depending on what type of risk you want to take and to what level you want to scale your expired domain link building you might want to consider unique web hosting plans so you can diversify your IP addresses.
On the note of hosting; HostGator recently sent me a discount code that i’ll share with you guys for 35% off a new hosting plan. use code “FEB35“. The code is not tied to my affiliate account so if you choose to use the promo code and want to help me out you can use my affiliate link right here. Otherwise use the code when you sign up and i’ll receive nothing which is fine by me too. The promo code expires at the end of the month so if your reading this post February you might want to scour the internet for a different code.