Over the weekend I published my most recent income report and promised that I would follow it up with an update on the auto insurance niche site that I started about 2 months ago. Tonight I’m following through with my promise. Let’s get down to what you want to know right away. Have I made any money? Nope. However I am seeing some great movement in the search engines. Take a look below of some screen shots I’ve been holding on to for the last month or so.
As you can see from the graph above the website www.bostonautoinsurance.net has been gaining a lot of traction for the primary keyword “Boston Auto Insurance”. When the site was originally indexed it hovered around 190+- and has slowly but surely been creeping its way down. Currently it’s sitting around 61+-. Interesting enough, I’ve noticed a trend where it reaches a new “best” ranking and then plummets for a few days before being revived at its original or even better ranking. This is something I’ve noticed with the amazon vacuum niche site as well as several other of my sites. Honestly, its at the point where i’ve seen this happen enough that when my site disappears I’m actually getting pretty excited for the next couple days to roll around. 99% of the time it pops right back up if not higher then where it was before.
What Did I Actually Do?
To be honest with you I haven’t done anything extreme these past two months. This will change but let me first explain what I have done to make the site creep higher in the rankings so far:
I purchased the domain BostonAutoInsurance.net and the website went live at the end of July. This included 3 pages of content including the homepage. I added Rel=Author and registered/submitted to Google Webmaster tools. After confirming my webmaster tools I did a “fetch as Google bot” which got the website fully indexed within a day or two. This is where I started out ranking about 191 give or take.
Next I paid for a directory listing over at JoeAnt.com. They have a category for auto insurance. The goal was to pump some initial authority and trust into this website. JoeAnt.com is one of the most authoritative directories that in my opinion still passes some SEO value and doesn’t break the bank. I believe the listing is a one time $39.99. That’s definitely more affordable then Yahoo directory or Best of The Web.
I also had an individual reach out to me asking about my interest in trading a few links between our websites. He happened to own a few expired domains in the insurance industry and I run a few other (more authoritative) car insurance sites. These links won’t make or break my site but I’m a fan of having a lot of diversity in my backlinks so a few 3-way link trades i’ll take.
Not link related, but I expanded the websites content by adding a blog. I wasn’t planning on adding more than 3-5 pages to this website but I think it will really be to my benefit to having a recurring content source. With that said I added a few posts to the blog. I don’t have a schedule yet for how i’ll do the recurring content but even one or two posts a month I think should be fine.
I’ll continue to add some extra content to the website but i’ll really be focusing on the link building. I did pick up an expiring domain that has a lot of relevancy to the town of Boston and is an exiting PR3. Once I get control of the domain (godaddy makes you wait a while after paying for the auction before they transfer you the domain) i’ll be creating a mini site that will link back to my insurance site. As I continue to inch towards the top of the SERPS I’ll have to re-evaluate my strategy.
I’m not going to rush this website as I’m going to try to do it right. By “right” I mean with sustainable content and linking strategies. To many “trades” and expired domains won’t realistically last the test of time. I’ll try to vary my linking sources and share all the tips and tricks with all of you succeed or fail!
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About Nick LeRoy
Nick LeRoy is the owner of Back Breaking SEO LLC a SEO company offering internet marketing services to small business owners.
In his free time he likes to build and monetize websites that allows his family an extra few dollars each month to enjoy the little "extras" in life. To learn more about Nick click here